5 Digital Marketing Trends Of Focus For 2021

<p>#digitalmarketing #livestream #voicesearch #visualsearch</p> <p>2020 was unpredictable, to say the least. That meant that while some of the trendswhich were predicted pre-pandemic did end up coming to light, others didn’t emerge at all, with various forced adaptations reshaping elements of the marketing landscape.</p> <p>So, what marketing trends will continue to permeate in 2021?</p> <p>Here are some key trends to consider:</p> <h3><strong>1. Live-streams and an increase in influencer #content</strong></h3> <p>Stay at home orders meant events were canceled, and consumers were unable to attend in-person events. Human-driven #content like influencer live-streams can create trust, and tap into the 'in-the-moment' connection that 2020 consumers crave.</p> <p>On facebook, <a href="https://about.fb.com/news/2020/03/keeping-our-apps-stable-during-covid-19/">live viewings</a>spiked by 50% during lockdown periods, while viewings on instagram surged 70%. Tiktok use shot up in 2020, and there’s a good chance we’ll see this upward trajectory continue.</p> <h3><strong>2. More good will and purpose-driven missions from brands</strong></h3> <p>There is a core need for transparency from brands. Why would consumers want to invest in something that they can’t trust or don’t believe in? This is why connection will be pivotal for brands that want to remain trusted sources.</p> <p>Now more than ever, brands are having to dig deep to find out how to flourish in turbulent times.</p> <p><strong>3. An emphasis on sustainability</strong></p> <p>81%<a href="https://www.nielsen.com/us/en/insights/report/2018/the-education-of-the-sustainable-mindset/"> of co</a><a href="https://www.nielsen.com/us/en/insights/report/2018/the-education-of-the-sustainable-mindset/">nsumers</a> strongly feel that companies should help improve the environment.</p> <p>The hunt for a greener planet continues, and consumers are actively seeking out brands that are purpose-driven and conscious about the environment. As the world remains a fragile place, it will b