5 Copy Don'ts

<img src="https://copywriterspodcast.com/images/banner/copywriterspodcast190.jpg" /> <br />Today we are back in the Old Masters series, with some helpful hints from a little-known but highly successful copywriter from the early 20th Century.<br /> He’s simply known by three initials: J.K.F.<br /> This was a guy who literally started out writing copy for food.<br /> He was quoted as saying, “No one wanted an advertising man like me. Had to eat so made a deal with the mate and cook of a ship who had opened up a restaurant on 23rd Street. Every week I put a poster in the window inviting people to come in and eat. In payment, whenever I felt hungry I went in and ate on the house.”<br /> He started out like that, but he ended up as a rich and successful CEO of New York ad agency.<br /> J.K.F. wrote a chapter in the book “Masters of Advertising Copy” called “Copy Don’ts.” We’re going to talk about some of them today.<br /> It turns out there were 38 “don’ts” in his chapter, and we wouldn’t possibly have time to cover them all adequately in a 30-minute podcast.<br /> So we selected eight of the best and fit them into five categories:<br /> 1. Facts and research<br /> 2. The state of mind of your prospects as they read your copy<br /> 3. The importance of being proactive about persuasion<br /> 4. The danger of distrust, and how to avoid it<br /> 5. Generating ideas that sell<br /><br /><br><a href="https://copywriterspodcast.com/audio/listen.php?f=1110&m=download">Download.</a>