494. Why Do Most Ideas Fail to Scale?

<p>In a new book called <i>The Voltage Effect</i>, the economist John List — who has already revolutionized how his profession does research — is trying to start a scaling revolution. In this installment of the Freakonomics Radio Book Club, List teaches us how to avoid false positives, how to know whether a given success is due to the chef or the ingredients, and how to practice “optimal quitting.”  </p>