49. The 3-Step Marketing Method To Attract The Right Families For Your School with Mike Michalowicz

<p><span style="font-weight: 400;">If you rely solely on referrals to fuel your school, you’re making one of the most common mistakes a school leader can make.</span> <span style= "font-weight: 400;">This puts the fate of your school entirely into the hands of your school’s families.</span> <span style= "font-weight: 400;">They determine when (or if) you get your next family.</span></p> <p><span style="font-weight: 400;">Today, I’m excited to share with you my interview with Mike Michalowicz.</span> <span style= "font-weight: 400;">Instead of living in the constant cycle of feast or famine, Mike Michalowicz shares a way to keep the “marketing machine” running 24/7 to help you attract the best possible families.</span> <span style="font-weight: 400;">This simple 3-step method is all about being different instead of just being “better”. </span></p> <p><span style="font-weight: 400;">Mike is a New York Times bestselling author with over 2 million readers and leads two multi-million-dollar ventures.  He is a former small business columnist for The Wall Street Journal and business makeover specialist on MSNBC. Mike is a popular main stage keynote speaker on innovative entrepreneurial topics; and is the author of Get Different, Fix This Next, Clockwork, Profit First, Surge, The Pumpkin Plan and The Toilet Paper Entrepreneur. </span></p> <p><span style="font-weight: 400;">Last week his newest book,</span> <span style="font-weight: 400;">Get Different</span><span style="font-weight: 400;">, was released. </span></p> <p><span style="font-weight: 400;">Listen now to my interview with Mike to hear his strategies on how to stand out from the crowd, and start bringing in more families by being different.</span></p> <p><strong>In this special guest episode, we speak about:</strong></p> <ul> <li style="font-weight: 400;"><span style= "font-weight: 400;">Specific ways of how child care leaders can get different and differentiate their marketing. </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why Mike