489: How I Bootstrapped 6-Figure E-commerce Brand in Year 1 Business With Zero Ad Spend

<p>“How I bootstrapped a 6-figure e-commerce brand in its first year with zero ad spend.”</p> <p>That was the subject line that Side Hustle Show Connor Meakin sent me that grabbed my attention and earned him a spot on this week’s show.</p> <p>The brand Connor is talking about is <a href= "https://bluebirdprovisions.co/">BluebirdProvisions.co</a>, an organic bone broth, and bone broth powder company.</p> <p>Connor started Bluebird Provisions after suffering a devastating foot injury that doctors said he would never fully recover from and be able to run again.</p> <p>Searching for alternative, holistic ways to heal his foot, Connor decided to try drinking bone broth.</p> <p>He accredits healing his foot injury, in part, to the healing properties in bone broth and decided to manufacture his own line of bone broth products.</p> <p>Connor now sells his products through retail stores like Whole Foods, on Amazon, and through his own e-commerce site, and saw a 225% growth last year.</p> <p>Tune in to The Side Hustle Show interview to hear:</p> <ul> <li>how Connor came up with the idea to sell bone broth</li> <li>how he’s turned it into a reality for a relatively low startup cost</li> <li>the creative and effective ways he’s driving sales on and off of Amazon today</li> </ul> <p><a href= "https://www.sidehustlenation.com/bootstrapped-6-figure-e-commerce-brand-with-zero-ad-spend/"> Full show notes</a></p>