483: 6 Figures in 12 Months: Pivoting from Low-Ticket Products to a Productized Service

<p>When the pandemic hit, Timmy Bauer from <a href= "https://dinosaurhouse.com/" target="_blank" rel= "noopener">DinosaurHouse.com</a> pivoted his business from being a traveling children’s book author to running a children’s book production company.</p> <p>Timmy was enjoying working as a traveling children’s book author, but he was forced to change directions when schools started locking down and not allowing guests.</p> <p>His story is the perfect example that you don’t always need to make a complete 180 if your business hits a wall.</p> <p>Sometimes you just need to make a slight re-calibration, a couple degrees one direction or the other that can set you off on a new path.</p> <p>This new path has taken Timmy from “just over the poverty line” to running a 6-figure business in the last 12 months.</p> <p>Tune in to The Side Hustle Show interview to hear:</p> <ul> <li aria-level="1">how Timmy pivoted his business model when the pandemic hit</li> <li aria-level="1">how he uses content-based marketing and other people’s events to drive sales</li> <li aria-level="1">the ways you might also be able to take your existing skills and knowledge to serve a different customer base</li> </ul> <p><a href= "https://www.sidehustlenation.com/pandemic-pivots-6-figures-in-12-months/"> Full show notes</a></p>