#482: How to Make Your Content Go Viral this 2023 - with Brendan Kane

<div class="clickup-table-view clickup-table-view_wide"> <table class="clickup-table"> <tbody> <tr data-row="row-gsdkpy"> <td colspan="1" rowspan="1" data-row="row-gsdkpy" data-cell= "cell-388zdh"> <div class="qlbt-cell-line" data-row="row-gsdkpy" data-cell= "cell-388zdh" data-rowspan="1" data-colspan="1" data-block-id= "block-66eed8f5-fcc7-4c6f-8f64-b77cb907492e">Content engineer Brendan Kane, who's the founder and managing director of Hook Point, shares with us how to go Viral and what does it mean.</div> <div class="qlbt-cell-line" data-row="row-gsdkpy" data-cell= "cell-388zdh" data-rowspan="1" data-colspan="1" data-block-id= "block-66eed8f5-fcc7-4c6f-8f64-b77cb907492e"> </div> <div class="qlbt-cell-line" data-row="row-gsdkpy" data-cell= "cell-388zdh" data-rowspan="1" data-colspan="1" data-block-id= "block-66eed8f5-fcc7-4c6f-8f64-b77cb907492e">Worked with largest brands and celebrities in the world to reverse engineer how to make content go viral. He developed the first ever influencer campaign on YouTube back in 2007, over sort of $200 million spent on marketing and has worked with major corporations including MTV, IKEA sketches, Viacom, Paramount Pictures, and generated over a billion dollars in revenue.</div> <div class="qlbt-cell-line" data-row="row-gsdkpy" data-cell= "cell-388zdh" data-rowspan="1" data-colspan="1" data-block-id= "block-66eed8f5-fcc7-4c6f-8f64-b77cb907492e"> </div> <div class="qlbt-cell-line" data-row="row-gsdkpy" data-cell= "cell-388zdh" data-rowspan="1" data-colspan="1" data-block-id= "block-66eed8f5-fcc7-4c6f-8f64-b77cb907492e">Worked with celebrities such as Taylor Swift, Rihanna, and Adriana Lima on their digital strategies, he will reveal the blessing and the curse of social media. The two core principles of grabbing and holding attention at the at the simplest level with content. Make your story an effective content...</div> <div class="qlbt-cell-line" data-row="row-gsdkpy" data-cell= "cell-388zdh" data-rowspan="1" data-colspan="1" data-block-id= "block-66eed8f5-fcc7-4c6f-8f64-b77cb