48. The Most Important Part of a Martech Stack

In episode 48 of the Customers Who Click podcast, I spoke with Deri Jones about how to build a reliable tech stack. If there’s a way to complete a task without getting a team of developers involved, you’d probably jump right onto it - I know I would (and I do!). Sometimes there really is no need to reinvent the wheel, especially when a single widget or a plugin can do the job, right? But, with so many options available to marketers today, choosing the right solution can be a bit of a nightmare.