#48: Caitlin Crosby—3 Powerful Lessons for Aspiring Social Entrepreneurs

<p><span style="font-weight: 400;">Imagine you see a homeless couple on the side of the road holding a sign that says “Ugly, Broke, and Hungry.”</span></p> <p><span style="font-weight: 400;">You stop to hear their story and take them out to dinner.</span></p> <p><span style="font-weight: 400;">And before the last course is served, you’ve invited them to be your business partners.</span></p> <p><span style="font-weight: 400;">That’s the story of Caitlin Crosby, the founder and creative visionary behind the company The Giving Keys and this week’s guest on the Building a StoryBrand podcast.</span></p> <p><span style="font-weight: 400;">The Giving Keys employs people who are trying to transition out of homelessness to engrave keys with different inspiring words. You buy a key and wear it for awhile, and then you look for a chance to pass it on and pay it forward to somebody you feel needs the message on that key more than you do.</span></p> <p><span style="font-weight: 400;">Caitlin’s story is remarkable for so many reasons, not the least of which is that she never set out to be a social entrepreneur. If you’re a creative person running a business or believe in the power of entrepreneurship to make a difference in the causes we care about, don’t miss this inspiring interview.</span></p>