475: How One Football Fan Turned Tailgating into an Online Business

<p>How does turning a passion into a profitable side hustle sound?</p> <p>That’s exactly what this week’s guest, Luke Lorick of <a href= "https://tailgating-challenge.com/" target="_blank" rel= "noopener">Tailgating-Challenge.com</a> has done.</p> <p>Luke took his passion for tailgating — the pre-game parking lot party variety, not the annoying driving habit variety, and turned that into a long-running and profitable online side hustle.</p> <p>It wasn’t an overnight success. In fact, Luke says himself that “Overnight successes don’t happen overnight.”</p> <p>Luke has put in years of hard work building strong relationships with brands - some of which are huge household names - and growing an audience of more than 250,000 across his social media accounts to get where he is today.</p> <p>Tune in to The Side Hustle Show interview to learn:</p> <ul> <li aria-level="1">how Luke drives traffic and revenue</li> <li aria-level="1">how he’s grown some substantial social followings</li> <li aria-level="1">ways you can emulate his strategies in your niche</li> </ul> <p><a href= "https://www.sidehustlenation.com/football-tailgating-online-business/"> Full show notes</a></p>