475: 50x Your Revenue By Focusing on ROR (Return on Relationships) with John Ruhlin

<p>You wouldn’t think that a farm boy from Ohio would be&nbsp;<strong>spending hundreds of thousands if not millions</strong>&nbsp;on expensive clothing, high-priced whiskey, and expensive knife sets, would you? Only, he’s not buying these things for himself,&nbsp;<strong>he’s buying them for his clients</strong>, many of whom are some of the biggest names in business and entertainment. What does&nbsp;<a href="https://johnruhlin.com/" rel="noopener noreferrer" target="_blank"><strong>John Ruhlin</strong></a>&nbsp;from&nbsp;<strong>Giftology&nbsp;</strong>see in gift-giving that we don’t?</p><p>First, John realized that giving regular corporate gifts, like a stress ball or a free pen, wouldn’t cut it when trying to<strong>&nbsp;build long-term relationships</strong>. He even went as far as to get&nbsp;<strong>courtside NBA tickets paired with a $500 steakhouse dinner</strong>&nbsp;to get&nbsp;<a href="https://www.biggerpockets.com/blog/biggerpockets-podcast-447-cameron-herold" rel="noopener noreferrer" target="_blank">Cameron Herold</a>&nbsp;(a past guest of ours) on his team, only to find that Cameron was&nbsp;<strong>severely disappointed.</strong>&nbsp;So he started turning up the personalization of his gifts.</p><p>Now, John sends out&nbsp;<strong>personally engraved knife sets</strong>,&nbsp;<strong>world-class food and wine pairings</strong>&nbsp;hosted by the best sommelier in the country, and&nbsp;<strong>video messages sent in physical boxes&nbsp;</strong>(seriously). He’s discovered the art and the science behind&nbsp;<a href="https://www.biggerpockets.com/blog/real-estate-investor-gifts" rel="noopener noreferrer" target="_blank">gift-giving</a>&nbsp;and wants everyone to know what is, and isn’t an appropriate gift. As he puts it, you need to&nbsp;<strong>focus on your ROR (</strong><a href="https://www.biggerpockets.com/blog/real-estate-build-good-relationships-get-great-deals" rel="noopener noreferrer" target="_blank"><strong>return on relationships</strong></a><strong>)&nbsp;</strong>more tha