474: How to create a brand strategy that includes audio

<p>Shez Mehra, CMO at <a href="https://www.audiobrand.io">https://www.audiobrand.io</a>, joins me on this live recording of "The Business Storytelling Show" to discuss audio branding.</p> <p>We discuss:</p> <ul> <li>Why having an audio brand matters</li> <li>How to create a brand strategy that includes audio</li> <li>Licensing audio versus creating</li> <li>And more...</li> </ul> <p>Join us.&nbsp;</p> --- Send in a voice message: https://anchor.fm/ctrappe/message Support this podcast: <a href="https://anchor.fm/ctrappe/support" rel="payment">https://anchor.fm/ctrappe/support</a>