470: Sustainable food - how much do consumers care?

<div>Over the last few years, the sale of sustainable foods has seen massive growth.<br> <br> Between 2015 and 2022, sales of food products marketed as sustainable grew 2.7 times faster than conventionally marketed products.<br> <br> However, the figures in 2023 are not looking as promising.<br> <br> Recent figures from the consumer intelligence company NIQ show that in the UK, the sale of chilled meat alternatives during this year’s Veganuary were down 16.8% compared to last year.<br> <br> And a number of brands have recently pulled their plant-based ranges from the shelves.<br> <br> Although plant-based is just one aspect of choosing food sustainably, a 2023 Mintel report claims that due to the cost of living crisis, sustainability is now less of a priority for consumers in general.<br> <br> So, are consumer attitudes towards sustainability changing? What is behind the slowdown in growth? And where could the market be heading?<br> <br> <strong>Guest:<br> Klaus Grunert, Founder, MAPP Research Center</strong> </div>