#47: What the Rise and Fall of the Super League Tells Us About ESG

<p>This week the Super League of Premier League Football was announced: a collection of the best and brightest franchises to come into their own, potentially even more profitable league. &nbsp;Just as quickly, the league was extinguished completely. From fan outrage to JP Morgan finding itself in the spotlight for underwriting the concept, this week has been a dramatic one for the league and football fans all over the world. We take the opportunity to zoom in on the news, as it so quickly and thoroughly collided old-world single-stakeholder thinking with new world multi-stakeholder ESG sensibilities. The Super League provides a helpful case to keep in mind when we think about the intrinsic and intangible value that we are tasked to get curious about when it comes to ESG. I think more business leaders will be tuning their antennae to the topic, because when fans hear about a power move announced in the dark of night, they just might surround your team bus with those ever-so valuable players inside of it or hang banners on your stadium with signs that say “Super Greed” instead of Super League and “Fans not Customers”. &nbsp;Are they one or the other? Or both?&nbsp;</p>