47: The Time is Now for Digital Selling - w/ Devin Long (Heineken USA)

<p>If you are in Consumer Product Goods, your world has been turned upside down with stores and establishment closures, and permanently&nbsp;changing consumer preferences and behaviors.</p> <p>As the leader for sales enablement and transformation at Heineken, Devin Long is in the thick of these changes. His belief: This is not the time to pull-back and be timid, in fact just the opposite. The crisis is a great catalyst for advancing your sales transformation programs, and implementing much needed Digital Selling tools and technology.</p> <p>In this interview we explore Devin's Digital Selling vision as he dishes advice on where to best begin, how to set a vision, key sales tech components, how to gather executive and field support, and how to measure and prove success.</p> <p><a href="https://www.linkedin.com/in/devin-long-17b2725/" target="_blank">https://www.linkedin.com/in/devin-long-17b2725/</a></p> <p>#Heineken #CPG #Beverage #Nielsen #wholesale #salesenablement #digitaltransformation #digitalselling #remoteselling #salesperformance #salesoptimization #salesplaybook #4Ps #Product #Price #Placement #Promotion #contentmanagement #contentmarketing #assetvaluegap #storeanalytics #consumerintelligence #consumeranalytics #calculator #interactivecontent&nbsp;</p>