#463: "Sleep Number" Leverages Loyalty to Drive Advocacy (Short Summary Show)

<p>In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by <a href="https://www.linkedin.com/in/lisa-erickson-2b96233/" target="_blank" rel="noopener noreferer"> Lisa Erickson</a>, formally Sr. Director of CRM and Loyalty at<a href="https://www.sleepnumber.com" target="_blank" rel="noopener noreferer"> Sleep Number</a>, a bed and bedding company that operates over 650 stores in 50 states in North America.</p> <p>The <a href="https://www.sleepnumber.com/rewards/login" target="_blank" rel="noopener noreferer">Inner Circle Rewards</a> program is an award-winning loyalty program for people who value an exceptional night’s sleep!  Tom shares the key discussions points from the original podcast where Lisa shares her vision of leveraging loyalty to create an army of advocates, using gamification, social sharing, digital and traditional channels to connect with her members.</p> <p><br></p> <p>Hosted by<a href="https://www.linkedin.com/in/tom-peacethe-loyalty-people/" target="_blank" rel="noopener noreferer"> Tom Peace.</a></p> <p><br></p> <p><strong>Show Notes :- </strong></p> <p>1) <a href="https://www.sleepnumber.com/"> Sleep Number⁠</a></p> <p>2) <a href="https://www.linkedin.com/in/lisa-erickson-2b96233/">Lisa Erickson⁠</a></p> <p>3) <a href="https://www.sleepnumber.com/inner-circle/login"> Inner Circle Rewards</a></p> <p>4) <a href="http://letstalkloyalty.com/266/" target="_blank" rel="noopener noreferer"> #266: &quot;Sleep Number&quot; Leverages Loyalty to Drive Advocacy</a></p>