46: Changes Coming to Conversion Campaigns

<p>Meta has announced new changes to Website Conversion Events. What does this mean?</p> <ul> <li>You won’t need to prioritise 8 Conversion events</li> <li>There is no need to turn on value sets to optimise for value</li> <li>The Aggregated Event Measurment tab will be removed, and I’ve already seen this within some ad accounts.</li> <li>You won’t be required to verify your domain</li> <li>Previously, you had to verify your domain to prioritise for Eeb Events to confirm you own it.</li> <li>This won’t be required. Although domain verification won’t be required, I still suggest you do this for domain and link ownership.</li> <li>There is no need to select a conversion domain under your ad creative tracking. This will no longer be required.</li> </ul> <p>If you enjoyed the episode, I'd love for you to share this on your Instagram stories and tag me @ashleybostonhq. </p> <p>KEY EPISODE TAKEAWAYS  Why the change of Podcast name Sharing exciting personal news  Follow me on Instagram  <a href= "https://www.instagram.com/ashleybostonhq/">https://www.instagram.com/ashleybostonhq/</a>  </p> <p>Check out episodes  <a href= "https://www.ashleybostonhq.com/podcast">https://www.ashleybostonhq.com/podcast</a>  </p> <p>Find out more about how you can work with me  https://www.ashleybostonhq.com  Ash x</p>