#458: IAG Loyalty shares Strategy, Innovation and Insights

<p>This interview  with two senior executives at <a href="https://www.iagloyalty.com/" target="_blank">IAG Loyalty </a>is a must listen for all loyalty professionals. </p> <p> <a href="https://www.linkedin.com/in/rob-mcdonald-9392b46/?originalSubdomain=uk" target="_blank">Rob McDonald</a>, Chief Commercial Officer, and <a href="https://www.linkedin.com/in/silvia-espinosa-de-los-monteros-b45311b/" target="_blank">Silvia Espinosa</a>, Chief Customer Officer share deep insights about the IAG Loyalty business.  </p> <p>It operates with 40 million members and alarmingly 3000 Avios are collected every second, whilst 2000 Avios are used per second! Interestingly, 60% of Avios are collected outside of flying. </p> <p>Rob and Silvia talk through IAGL’s partner approach with recent successes. We also hear about innovations such as Avios-only flights, gamification engagement through Avios booster and IAGL’s wine flyer.</p> <p><br></p> <p>Hosted by <a href="https://www.linkedin.com/in/amanda-cromhout-34167b2/" target="_blank" rel="noopener noreferer">Amanda Cromhout </a></p> <p><br></p> <p><strong>Show Notes:</strong></p> <p>1)  <a href="https://www.linkedin.com/in/rob-mcdonald-9392b46/?originalSubdomain=uk">⁠Rob McDonald</a></p> <p>2) <a href="https://unternehmen.kik.de/karriere/">⁠</a> <a href="https://www.linkedin.com/in/silvia-espinosa-de-los-monteros-b45311b/">⁠Silvia Espinosa⁠</a></p> <p>3) <a href="https://www.iagloyalty.com" target="_blank" rel="noopener noreferer"> IAG Loyalty </a></p> <p>4) <a href="https://www.linkedin.com/company/iag-loyalty/" target="_blank" rel="noopener noreferer">IAG Loyalty LinkedIn Page</a></p>