453: Author chat: Positioning for Advantage with Kimberly Whitler

<p>Kim joins me to discuss techniques and strategies to grow brand value - a topic she discusses in her book.<br> <br> We discuss:</p> <ul> <li>What is positioning for advantage?</li> <li>Why it matters</li> <li>What's a superior brand?</li> <li>How to move forward positioning for your advantage</li> <li>And more...</li> </ul> <p>Join us.</p> <p><br> Check out her book here: <a href="https://amzn.to/3BiKSn8">https://amzn.to/3BiKSn8</a></p> --- Send in a voice message: https://anchor.fm/ctrappe/message Support this podcast: <a href="https://anchor.fm/ctrappe/support" rel="payment">https://anchor.fm/ctrappe/support</a>