#452:The 7 Essential Components for Cultivating Customer Loyalty Marigold

<p>Creating customer loyalty is both an art and a science, and the best brands invest in expert advice as well as the best technology. </p> <p>In today&#39;s interview, we&#39;ll explore how to optimise these key success factors, what works, and why! </p> <p><a href="https://www.linkedin.com/in/simonjej/" target="_blank" rel="noopener noreferer">Simon Jeffs</a> is the Principal Marketing Strategist at <a href="https://meetmarigold.com/" target="_blank" rel="noopener noreferer">Marigold</a>, and today he shares the seven underlying principles of any loyalty programme, as well as some inspiration from global brands, which together can shape compelling propositions that truly harness a brands unique capabilities. </p> <p>Simon&#39;s expertise will help you ensure your strategic foundations are based on sound loyalty principles that are compelling to customers and commercial stakeholders in equal measure.</p> <p><br></p> <p>This episode is sponsored by Marigold. </p> <p><br></p> <p><strong>Show Notes:</strong></p> <p>1) <a href="https://www.linkedin.com/in/clionamooney/">⁠⁠⁠</a><a href="https://www.linkedin.com/in/markrosssmith/">⁠</a> <a href="https://www.linkedin.com/in/simonjej/">Simon Jeffs⁠</a></p> <p>2)<a href="https://www.loyaltystatus.com/">⁠ ⁠⁠⁠</a><a href="https://meetmarigold.com/"> Marigold⁠</a></p> <p><br></p>