#450: REI - (Recreational Equipment Incorporated) - Showcases the Principles Creating Customer Loyalty as a Co-Operative

<p>This episode of &quot;Let&#39;s Talk Loyalty&quot; is also available in video format on <a href="https://letstalkloyalty.com/videos/rei-recreational-equipment-incorporated-showcases-the-principles-creating-customer-loyalty-as-a-co-operative/" target="_blank" rel="noopener noreferer">www.Loyalty TV.<strong> </strong></a></p> <p>Today&#39;s guest joins from a unique and inspirational brand which is guided by four pillars and values that guide everything that they do. </p> <p>REI, or <a href="https://www.rei.com/" target="_blank" rel="noopener noreferer">Recreational Equipment Incorporated</a>, is a U.S. based cooperative, which means it&#39;s essentially owned and operated by its 24 million members. </p> <p>At Recreational Equipment, Inc. (REI) they believe that a life lived outdoors is a life well-lived. They see their purpose as awakening a love of the outdoors, and offer top-quality gear, expert advice, as well as the opportunity to create inspiring stories of life outside, for their members to share with their friends and families. </p> <p>Our guest is <a href="https://www.linkedin.com/in/cwaltonhouse/" target="_blank" rel="noopener noreferer">Clay Walton House</a>, the Divisional Vice President of Membership for REI, who explains the incredible meaning this brings to the whole business, along with a whole new level of meaning to the word loyalty.</p> <p>Please listen or watch on <a href="https://www.youtube.com/watch?v=BIRMsll-pt8" target="_blank" rel="noopener noreferer">Loyalty TV</a> to enjoy my conversation with Clay Walton House from REI.</p> <p><br></p> <p><strong>Show Notes:</strong></p> <p>1) <a href="https://www.linkedin.com/in/cwaltonhouse/" target="_blank" rel="noopener noreferer"> Clay Walton House</a></p> <p>2) <a href="https://www.rei.com/" target="_blank" rel="noopener noreferer"> Recreational Equipment Incorporated (REI)</a></p> <p>3) <a href="https://www.youtube.com/@rei" target="_blank" rel="noopener noreferer">REI Co-op Channel</a></p> <p>4) <a href="https://letstalkloyalty.com/loyalty-tv