#45: Zak Dychtwald on Young China

<p>Today we have Zak Dychtwald, Founder of <a href="https://youngchinagroup.com/">Young China Group</a>, joining us to help us understand the global young consumer and specifically, all the ways we may be misunderstanding the global consumer with regard to "Young China".&nbsp;</p> <p>Zak wanted to know what the future held, he found himself living in China. With that experience and his lens on demographics, he has become a bridge for decision-makers, many in the western world, to understand the rapid pace of change in China. Zak will walk us through a framework to reveal more of what we may not be fully understanding, and he offers a multitude of important observations along the way. I hope you enjoy it.</p> <p><br></p>