#449: Celebrating Phaedon - ICF Next's new Brand Identity

<p>Today’s episode is all about <a href="https://www.wearephaedon.com" target="_blank" rel="noopener noreferer">Phaedon</a> - a name you might not have yet heard, but it’s one that you’re going to be hearing a lot in the future for sure!</p> <p>Phaedon is the new name for the commercial marketing division of ICF Next, which famously runs some of the world’s largest loyalty programs, particularly in travel and hospitality. </p> <p>Their commercial marketing division was recently acquired by private equity firm <a href="https://www.coherecapital.com" target="_blank" rel="noopener noreferer">Cohere Capital</a> which includes the entire team of loyalty experts, their loyalty technology platform Tally, and of course their incredible client portfolio to now operate under this brand-new name. </p> <p>Joining me on this episode to share the whole story of this exciting industry development are <a href="https://www.linkedin.com/in/tommadden/" target="_blank" rel="noopener noreferer">Tom Madden</a>, Executive Vice President and Managing Partner and <a href="https://www.linkedin.com/in/deniseholt/" target="_blank" rel="noopener noreferer">Denise Holt</a>, Senior Vice President, Head of Strategy, Experience, Research and Insights. </p> <p>Together, Tom and Denise share the rich history of Phaedon and their plans for the future as they begin this exciting new phase of the business. </p> <p><br></p> <p>This episode is sponsored by Phaedon. </p> <p><br></p> <p><strong>Show Notes:</strong></p> <p>1)  <a href="https://www.wearephaedon.com" target="_blank" rel="noopener noreferer">Phaedon</a></p> <p>2) <a href="https://www.sandmanhotels.com/">⁠⁠⁠⁠</a><a href="https://www.linkedin.com/in/kaveer-maharaj-70852ba8/">⁠</a><a href="https://www.coherecapital.com/">Cohere Capital⁠</a></p> <p>3) <a href="https://www.sandmanhotels.com/rsvp-rewards">⁠⁠⁠</a><a href="https://mail.google.com/mail/u/0/#search/sa+loyalty+awards/FMfcgzGtwzrhKmrqHRxLpxpZPVQpnztC">⁠</a><a href="https://www.linkedin.com/in/tommadden/">Tom Madden⁠</a></p> <p>4)<a href