#448: Investigating Railway Loyalty Innovation (Short Summary Show)

<p>In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by <a href="https://www.linkedin.com/in/javier-marin-martinon/" target="_blank" rel="noopener noreferer">Javier Marin Martinon</a>, Chief Commercial, Loyalty, and Customer Officer, who shares what <a href="https://www.renfe.com/es/es" target="_blank" rel="noopener noreferer">Renfe</a>, Spains leading railway company, have implemented for members of its loyalty program.</p> <p> </p> <p>Railway travel may appear to be a strange environment for loyalty, but Javier explains how loyalty must be seen in terms of the journey, with the competition against plane and car travel, rather than with the destination.</p> <p> </p> <p>Listen in for tips on how to engage the customer and create loyalty in a difficult sector, where the choices are limited by supply and the benefits are intangible.</p> <p><br></p> <p>Hosted by <a href="https://www.linkedin.com/in/tom-peacethe-loyalty-people/" target="_blank" rel="noopener noreferer">Tom Peace.</a></p> <p><br></p> <p><strong>Show Notes:</strong></p> <p>1) <a href="https://www.linkedin.com/in/clionamooney/">⁠</a><a href="https://www.linkedin.com/in/javier-marin-martinon/">Javier Marin Martinon⁠</a></p> <p>2) <a href="https://www.sandmanhotels.com/">⁠⁠⁠</a><a href="https://www.irishtimes.com/">⁠</a><a href="https://www.renfe.com/es/es" target="_blank" rel="noopener noreferer">Renfe⁠</a></p> <p>3) <a href="http://letstalkloyalty.com/254/" target="_blank" rel="noopener noreferer">#254: Loyalty Innovation in the Railway Industry</a></p> <p><br></p>