446: Practical Tips For Encouraging Repeat High-Profit Clients

<h1 style="text-align: center;"><span style= "color: #0000ff;"><strong>This Podcast Is Episode Number 446, And It's About Practical Tips For Encouraging Repeat High-Profit Clients</strong></span></h1> <p><span data-preserver-spaces="true">Many data support the idea that it's less costly, easier, and more efficient to encourage repeat customers than bring in new ones. Among the</span><a href= "https://blog.hubspot.com/service/repeat-customers" target="_blank" rel="noopener"><span data-preserver-spaces="true"> stats Hubspot lists</span></a><span data-preserver-spaces= "true"> are: that a 5% increase in customer retention is responsible for more than 25% increase in profit; repeat customers are nine times more likely to convert than first-time visitors, and a 2% increase in customer retention has a similar impact to your bottom line as reducing costs by 10%.</span></p> <p><strong><span data-preserver-spaces="true">Understand The High-Profit Client</span></strong><span data-preserver-spaces= "true"> - Most of them have personality traits commonly known as drivers - folks who are accustomed to getting things done quickly and efficiently. They do not mind paying professionals to service, repair, or build new construction projects related to their houses and commercial buildings.</span></p> <p><span data-preserver-spaces="true">Design and develop your internal customized systems and processes when and where it makes sense. As much as possible, when it is cheaper to buy something ready-made for a fraction of what it costs you to do-it-yourself then buy it. </span></p> <div> <p><strong><span data-preserver-spaces="true">Systems, Systems, Systems</span></strong><span data-preserver-spaces="true"> - You need systems (a system is simply a collection of processes built upon an understanding of what works and each method has been tried and tested). Without systems or a desire to "wing it" and see what happens will bring out the animal in these people, and they have been known to cause construction business a great deal of harm