444: What companies can offer loyalty programs?

<p>Loyalty programs can be highly beneficial to companies&nbsp;<strong>and&nbsp;</strong>consumers, which make them a great strategy in my book. Everyone wins or can win.</p> <p>Probably most known are airline loyalty programs, which have offered free flights and later other things in return for repeat business. The coffee punch cards are another example. Get a free coffee after buying 10. But can every company run a loyalty program? <strong>Every </strong>is a strong word, but there's probably more than do today. I mean, even my gas station now has a sophisticated program.</p> <blockquote><strong>Read next:&nbsp;</strong><a href="//What turns a repeat customer into a loyal customer?">What turns a repeat customer into a loyal customer?</a></blockquote> <p>In this episode, I discuss:</p> <ul> <li>What are loyalty programs?</li> <li>How can loyalty programs work best?</li> <li>Why do consumers use them?</li> <li>Biggest advantages for businesses</li> <li>What companies could run loyalty programs?</li> </ul> <p>Read even more here: <a href="http://christophtrappe.com/loyalty-programs">http://christophtrappe.com/loyalty-programs</a></p> --- Send in a voice message: https://anchor.fm/ctrappe/message