#444: Circle K's Pokémon Go Partnership - An Award-Winning Game Driving Footfall

<p>This episode is also available in video format on <a href="https://letstalkloyalty.com/loyalty-tv/" target="_blank" rel="noopener noreferer">www.Loyalty TV. </a></p> <p>Today&#39;s episode features<a href="https://www.circlek.com" target="_blank" rel="noopener noreferer"> Circle K</a>, one of the world’s leading convenience and fuel retail businesses which operates more than 14,200 stores in 26 countries worldwide.</p> <p>Circle K recently launched a hugely exciting concept, leveraging the power of gamification, partnerships and cutting-edge technology, to launch a global concept which is laser focused on achieving the brand’s single biggest key commercial objective - to drive both loyal and new customers in store.</p> <p>In addition to that innovation, Circle K Norway recently won one of the convenience industry’s most prestigious awards, when they were awarded the <a href="https://www.convenience.org/Media/Press-Releases/2023-Press-Releases/Circle-K-Norway-Wins-2023-NACS-European-Technology#:~:text=Circle%20K%20Norway%20Wins%202023%20NACS%20European%20Technology%20of%20the%20Year%20Award,-6%2F2%2F2023&text=DUBLIN%2C%20Ireland–Circle%20K%20Norway,Convenience%20Summit%20Europe%20in%20Dublin." target="_blank" rel="noopener noreferer">2023 NACS European Technology of the Year Award.  </a></p> <p>Circle K also has many of its senior marketing people – including today’s guest – in my home city of Dublin, so please enjoy this fascinating conversation with <a href="https://www.linkedin.com/in/mj-tierney-41299235/" target="_blank" rel="noopener noreferer">MJ Tierney</a>, Head of European Marketing at Circle K. </p> <p><br></p> <p><strong>Show Notes: </strong></p> <p>1) <a href="https://www.circlek.com" target="_blank" rel="noopener noreferer">Circle K</a></p> <p>2) <a href="https://www.convenience.org/Media/Press-Releases/2023-Press-Releases/Circle-K-Norway-Wins-2023-NACS-European-Technology#:~:text=Circle%20K%20Norway%20Wins%202023%20NACS%20European%20Technology%20of%20the%20Year%20Award,-6%2F2%2F2023&text=DUBLIN%2C