444. A Lesson in Scarcity

<p><strong>In This Episode You Will Learn About:</strong></p> <ul> <li style="font-weight: 300;" aria-level="1"><span style= "font-weight: 300;">The updated lesson from my $4500 Christmas lights story</span></li> <li style="font-weight: 300;" aria-level="1"><span style= "font-weight: 300;">Being penny wise but dollar dumb</span></li> <li style="font-weight: 300;" aria-level="1"><span style= "font-weight: 300;">The dangers of a scarcity mindset</span></li> <li style="font-weight: 300;" aria-level="1"><span style= "font-weight: 300;">Providing value for what you charge</span></li> </ul> <p> </p> <p><strong>Resources:</strong></p> <ul> <li style="font-weight: 300;" aria-level="1"><span style= "font-weight: 300;">Text ELITE to 310-412-0416 or go to</span> <a href="http://fortheloveofmoney.com/mastermind"><span style= "font-weight: 300;">fortheloveofmoney.com/mastermind</span></a> <span style="font-weight: 300;">to see if you’re a good fit for my elite mastermind group</span></li> </ul> <p> </p> <p><strong>Show Notes:</strong></p> <p><span style="font-weight: 300;">A few months ago, I told a story about spending $4,500 to get Christmas lights put up on our house. This story had two points: One, never apologize for what makes you happy, and two, know the value of your time. Those lights brought me enough joy that it was well worth the cost, and for me to spend the time putting them up could have cost 10x the hourly amount I paid.</span></p> <p><span style="font-weight: 300;">When it came time to take those lights down, which was included in the cost, I decided it would look nice to leave some up on our palm trees. When the company then invoiced me for the cost to leave the lights up — which would have saved their team time — I was floored! This company that I was so happy with up to this point was being penny wise and dollar dumb… and because of that, they lost my return business.</span></p> <p><span style="font-weight: 300;">The first lesson I have for you out of this experience is just that: Don’t be penny wise and d