44: The TRUTH And LIES About Olive Oil

<p><span style="font-weight: 400;">Olive oil is an excellent source of fat. But is your olive oil really olive oil? TJ Robinson, the owner of Fresh-Pressed Olive Oil, tells us how to find out, in this episode…</span></p> <p><span style="font-weight: 400;">As TJ says, many don't know what fresh olive oil tastes like. Most olive oil in the US is sub-par.</span></p> <p><span style="font-weight: 400;">He works with boutique family producers all around the world at the peak of freshness and harvest time because that's different in the northern and southern hemispheres.</span></p> <p><span style="font-weight: 400;">He works with those families to curate a trio of fresh oils every quarter. In fact, he has a club called the Fresh-Pressed Olive Oil Club.</span></p> <p><span style="font-weight: 400;">In this episode, he talks about how to taste your olive oil at home to say whether it's real olive oil or not, to help educate your palette and give some shopping tips.</span></p> <p><span style="font-weight: 400;">He also debunks the myth that you can’t use olive oil for cooking.</span></p> <p><span style="font-weight: 400;">Olives are fruit and you have to think of fresh olive oil as fresh fruit juice. Olives, when picked, are very temperamental. So that's a race from the moment you pluck an olive from the tree to its being pressed into oil. During that process, lots of things can deteriorate it or make the oil defective or sub-par.</span></p> <p><span style="font-weight: 400;">Stay tuned to know more.</span></p> <p><strong>Key Points of Discussion:</strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">“My goal is to change your life with one taste.” (5:03)</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Back when TJ started the Fresh-Pressed Olive Oil Club in 2004… (8:47)</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Americans have been buying for lots of decades olive oil that's misrepresented (9:52)</span></li> <li style="font-weight: 400;"><