#44: Leveraging Subscriptions to Create the Ultimate Loyalty

<p>Consumer behaviour is changing dramatically, and business models need to evolve to find ways to create loyalty even beyond loyalty programmes. One way is by incorporating a subscription model in your business, a model that drives commercial loyalty way beyond simply points or prizes.&nbsp;</p> <p>In this episode of "<a href="http://letstalkloyalty.com/">Let's talk Loyalty</a>", I'm discussing how and why I'm subscribing for more products and how I'm seeing the model being used in new and unexpected ways.</p> <p>For businesses that can deliver superb experiences and/or increased convenience, a subscription business promises predictable recurring revenue and increased customer lifetime value.&nbsp;</p> <p>Listen to this episode to hear executives from <a href="https://www.ipsos.com/da-dk/medarbejdere">Ipsos Denmark</a> and their partners in Management Consulting firm <a href="https://www.subscrybe.com/">Subscrybe</a>&nbsp;explain the principles of success in subscriptions - creating both "reasons to buy" and "reasons to stay" and leveraging this "<a href="https://www.forbes.com/sites/richardkestenbaum/2017/08/10/subscription-businesses-are-exploding-with-growth/#640a7b936678">exploding</a>" business model to create the ultimate loyalty with customers.&nbsp;</p> <p><strong>Show Notes:</strong></p> <p><strong>1) </strong><a href="https://www.linkedin.com/in/jens-dupont-83a60732/"><strong>Jens Dupont</strong></a><strong> - Associate Director @Ipsos Denmark</strong></p> <p><strong>2) </strong><a href="https://www.linkedin.com/in/peter-jakobsen/"><strong>Peter Jakobsen</strong></a><strong> - Senior Consultant @ </strong><a href="https://www.subscrybe.com/"><strong>Subscrybe</strong></a></p> <p><strong>3) </strong><a href="https://www.ipsos.com/da-dk/webinar-15-power-subscription-based-business-model"><strong>Webinar</strong></a><strong>:&nbsp;Subscription Principles</strong></p> <p><strong>4) </strong><a href="https://www.youtube.com/watch?v=ZUG9qYTJMsI"><strong>Dollar Shave Club Launch Video</strong></a></p> <p><str