#436: Verizon Up, an Experiential Masterclass from Telecoms Giant Verizon (Short Summary Show)

<p>In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula talks to <a href="https://www.linkedin.com/in/lisa-routel/" target="_blank" rel="noopener noreferer">Lisa Routel</a>, Verizon’s Marketing Strategy Lead to learn all about their loyalty program <a href="https://www.verizon.com/rewards/verizon-up/" target="_blank" rel="noopener noreferer">“Verizon Up” </a>has won multiple loyalty awards</p> <p> </p> <p><a href="https://www.verizon.com/about" target="_blank" rel="noopener noreferer">Verizon </a>is one of the largest telecommunications companies in the United States and is of course a huge company with a huge customer base to retain in an extremely competitive industry.</p> <p> </p> <p>Lisa shares the latest propositions she’s building to keep Verizon customers engaged as well as some insights from her earlier career in loyalty with leading brands like Jaguar.</p> <p> </p> <p><strong>Show Notes:</strong></p> <p>1) <a href="https://www.linkedin.com/in/lisa-routel/">Lisa Routel⁠</a></p> <p>2) <a href="https://www.verizon.com/about" target="_blank" rel="noopener noreferer">Verizon</a></p> <p>3) <a href="https://www.verizon.com/featured/verizon-up/" target="_blank" rel="noopener noreferer">Verizon Up</a></p> <p>4) <a href="http://letstalkloyalty.com/248/" target="_blank" rel="noopener noreferer">#248: Leading Loyalty for Telecoms Giant Verizon</a></p>