#435 - How to Plan a Long-Term Content Strategy

<div class="clickup-table-view clickup-table-view_wide"> <table class="clickup-table"> <tbody> <tr data-row="row-gsdkpy"> <td colspan="1" rowspan="1" data-row="row-gsdkpy" data-cell= "cell-388zdh"> <div class="qlbt-cell-line" data-row="row-gsdkpy" data-cell= "cell-388zdh" data-rowspan="1" data-colspan="1" data-block-id= "block-66eed8f5-fcc7-4c6f-8f64-b77cb907492e">Welcome to Sunday's Solo Episode #435.</div> <div class="qlbt-cell-line" data-row="row-gsdkpy" data-cell= "cell-388zdh" data-rowspan="1" data-colspan="1" data-block-id= "block-693adb1d-01d2-4e3c-b0d3-b97559cbeb9a"> </div> <div class="qlbt-cell-line" data-row="row-gsdkpy" data-cell= "cell-388zdh" data-rowspan="1" data-colspan="1" data-block-id= "block-1a3511f9-1e0d-4b73-9b5d-887e70d406af">During this episode, I talk about how to create a brand new podcast, the tips and advices on your podcast launch and how you're going to create your content. Here are some highlights:</div> <ul> <li>You should know your ideal dream customer and you should have a content creation strategy to be able to appeal to them</li> <li>Think about the purpose of your podcast. What results will your audience going to get by listening to it</li> <li>Think about the theme - what type of content you're going to publish about</li> <li>There are 4 types of pillar content - audio, video, photo, written words. Choose your pillar content then repurpose that content in another form</li> </ul> <div class="qlbt-cell-line" data-row="row-gsdkpy" data-cell= "cell-388zdh" data-rowspan="1" data-colspan="1" data-block-id= "block-3abeb0c2-313c-4020-8aee-f7fd634997c5"> </div> <div class="qlbt-cell-line" data-row="row-gsdkpy" data-cell= "cell-388zdh" data-rowspan="1" data-colspan="1" data-block-id= "block-6b2ac01e-6e8f-4fd4-916c-24fc521a244d">Learn more about the contents discussed in this episode:</div> <ul> <li>Connect with me via <a class="ql-link" href= "https://www.linkedin.com/in/alex-chisnall/" target="_blank" rel= "noopener noreferrer">LinkedIn</a><span data-void-detect= "true">,</span> <a cla