#435: Driving Ancillary Revenue in Travel Loyalty Programs with Points and Plusgrade

<p>Today’s guest is well known to everyone working in the travel loyalty industry globally. </p> <p><a href="https://www.linkedin.com/in/danielle-brown-7aaa3427/" target="_blank" rel="noopener noreferer">Danielle Brown</a> is the Chief Marketing Officer of <a href="https://www.plusgrade.com/" target="_blank" rel="noopener noreferer">Plusgrade</a> - the global ancillary revenue leader in travel, as well as <a href="https://www.points.com/" target="_blank" rel="noopener noreferer">Points</a>, a platform that specialises in loyalty currency retailing.</p> <p>This conversation tells the extra-ordinary story that while global economic events over the years have had devastating effects on the travel industry, each of these crises somehow also created unique opportunities for innovation and evolution in travel loyalty programs, with the result that Plusgrade now delivers over a billion dollars in ancillary revenue for its partners every year. </p> <p>Danielle shares some of their success stories and explains why currency retailing has become such a powerful driver of both short-term revenues, as well as measurable increases in longer-term loyalty from premium members of travel loyalty programs. </p> <p>Listen to enjoy my conversation with Danielle Brown, from Points and Plusgrade. </p> <p>This episode is sponsored by Plusgrade. </p> <p><br></p> <p><strong>Show Notes:</strong></p> <p>1) <a href="https://www.linkedin.com/in/danielle-brown-7aaa3427/" target="_blank" rel="noopener noreferer">Danielle Brown</a></p> <p>2) <a href="https://www.plusgrade.com/" target="_blank" rel="noopener noreferer">Plusgrade</a></p> <p>3) <a href="https://www.points.com/" target="_blank" rel="noopener noreferer">Points</a></p> <p>4) Watch the full interview video at <a href="https://youtu.be/lrhyNemVPyw" target="_blank" rel="noopener noreferer">Loyalty TV</a></p>