#434: Empowering Athlete Entrepreneurs - with Obsesh’s Tracy Benson

<div class="clickup-table-view clickup-table-view_wide"> <table class="clickup-table"> <tbody> <tr data-row="row-mkzvz1"> <td colspan="1" rowspan="1" data-row="row-mkzvz1" data-cell= "cell-sifmpd"> <div class="qlbt-cell-line" data-row="row-mkzvz1" data-cell= "cell-sifmpd" data-rowspan="1" data-colspan="1" data-block-id= "block-2a58d5ff-468a-450e-9b59-f5189327283e">Welcome to the trailer for Episode #434: Tracy Benson, CEO & Cofounder of Obsesh, a highly-skilled talent marketplace platform for sports.</div> <div class="qlbt-cell-line" data-row="row-mkzvz1" data-cell= "cell-sifmpd" data-rowspan="1" data-colspan="1" data-block-id= "block-5b10b4d5-5969-49e0-8a0d-7c741a8330ac"> </div> <div class="qlbt-cell-line" data-row="row-mkzvz1" data-cell= "cell-sifmpd" data-rowspan="1" data-colspan="1" data-block-id= "block-72899e79-f77a-4d04-bd69-68dd331b75f4">In this Wednesday's episode, Tracy and I will be talking about athletes and the new creator economy, how to start your entrepreneurial journey as a woman, and the future of athletes in owning their brand.</div> <div class="qlbt-cell-line" data-row="row-mkzvz1" data-cell= "cell-sifmpd" data-rowspan="1" data-colspan="1" data-block-id= "block-d82971b2-3b38-484c-af6a-96af415dfcc2">Here are some highlights:</div> <ul> <li>Timing is everything in starting and building your business. You may have a wonderful product but if you're launching it in a wrong place and in the wrong time, that would definitely have a big effect on success.</li> <li>Technology is a great tool when use correctly. Use it to your advantage. Use it to connect to people. Use it scale and bring your business to the next level.</li> <li>Women struggles in the entrepreneurship world and this is seen when only 2% of total funding is allocated to women. The key takeaway is just go out there and be really clear on your story, on your why, on your mission. Don't hesitate to share your passion. Even if you don't get investment, you'll get feedback that will help you strengthen your pitch. Be resilient. Don't give up