431: How to Make Trade-offs in Your Life (Before Others Do it For You) with Greg McKeown

<p>Your agent is calling you to show you houses, your boss is emailing you about some work to do, your partner wants to grab dinner, and you want to take a nap. How do you&nbsp;<strong>prioritize&nbsp;</strong>things in your life when everything seems so important? The key is&nbsp;<strong>essentialism</strong>.</p><p>Joining the podcast today is&nbsp;<strong>Greg McKeown</strong>, Author of&nbsp;<a href="https://gregmckeown.com/book/" rel="noopener noreferrer" target="_blank"><em>Essentialism: The Disciplined Pursuit of Less</em></a>. Greg relates to the struggle of many entrepreneurs and investors:&nbsp;<strong>too many options, not enough time</strong>. Instead of telling you to wake up at 5 AM, take a cold shower and work until 10PM, he presents a far more effective (and simple) approach.</p><p>What Greg suggests: pick the things&nbsp;<strong>you care most about</strong>, do them, and don’t worry about the rest. But how do you pick when everything seems essential?</p><p>The answer: almost everything else besides your&nbsp;<strong>core cares/needs</strong>&nbsp;aren’t essential. If you begin to&nbsp;<strong>treat the non-essential as essential</strong>, you stretch yourself too thin, not allowing you the time to accomplish what truly is...essential.</p><p>In the modern age, many of us feel like we don’t have time to accomplish everything we want. When we get&nbsp;<strong>laser-focused</strong>&nbsp;and put the principles of essentialism in our daily lives, we can accomplish more than ever.</p><p>In This Episode We Cover:</p><ul><li>What is&nbsp;<strong>essentialism</strong>?</li><li>How to designate the&nbsp;<strong>non-essential from the essential tasks</strong></li><li>Why having&nbsp;<strong>too many good options</strong>&nbsp;puts us in a dangerous position</li><li>How to find out which tasks deserve&nbsp;<strong>delegation or deletion</strong></li><li>Developing the courage to&nbsp;<strong>say “no”</strong></li><li>Finding an&nbsp;<strong>accountability partner</strong>&nbsp;so you’re locked in fo