430: Five Key Points To Optimize Construction Sales And Profits

<h1 style="text-align: center;"><span style= "color: #0000ff;"><strong>This Podcast Is Episode Number 430 And It's About Five Key Points To Optimize Construction Sales And Profits</strong></span></h1> <div>Owning a construction company and being an employee requires different mindsets and attitudes or paradigms. Both positions are natural enemies and generate tension, leading to various diseases; mental, physical, emotional, and spiritual.</div> <div> </div> <div>Construction workers live in the real world, where everything can be seen, heard, felt, tasted, and sometimes smelled. They can look around and see evidence of their activities. Their long-term time horizon in years past was two weeks, which is why most payrolls are paid every two weeks. With various check cashing and payday loan outlets, their long-term time horizon has been replaced with now and right now!</div> <div> </div> <div> <div> <p><span data-preserver-spaces="true">However, construction company owners like you work in a world that is intangible and imaginary, where nothing is real or solid. Nothing in this part of their world can be perceived with any of your five senses: Sight, Sound, Feel, Taste or Smell. Your long-term time horizon is between 30 days and one year, depending on the size and complexity of your construction projects.</span></p> <p><span data-preserver-spaces="true">You have to make hundreds if not a thousand decisions each day with whatever limited information is available to you. As a construction company owner, you have to decide on Marketing Strategies, Accounting Strategies, and Production Strategies, or as we call it, </span><a href= "https://www.fasteasyaccounting.com/map-vs-pam/" target="_blank" rel="noopener"><span data-preserver-spaces="true">M.A.P. Vs. P.A.M.</span></a> <span data-preserver-spaces="true">- the construction company owner's version of "Which Came First - The Chicken or the Egg?"</span></p> <p><span data-preserver-spaces="true">Each decision you make carries a different weight, and the trick is knowing