#43 - UX Benchmarking: Demonstrate Design ROI with Kate Moran, UX Specialist at Nielsen Norman Group

<p>UX benchmarking can help teams set goals, keep an eye on how their designs are improving, and most importantly, show the ROI value of their work. Kate Moran, a UX Specialist at Nielsen Norman Group, joined Erin and JH yesterday for our very first live podcast and gave us all the details on UX benchmarking.</p> <p>She outlined specific case studies of creative benchmarking, walked through how to demonstrate ROI, and highlighted when and how benchmarking is most useful to UX teams.</p> --- Send in a voice message: https://anchor.fm/awkwardsilences/message