427: How to Pick a Winning Product with The Oodie Founder Davie Fogarty

<p><span style="font-weight: 400;">Davie Fogarty created Australia's fastest-growing ecommerce brand, The Oodie, which sells wearable blankets and accessories. But success didn't happen overnight. After multiple failed businesses, at 24 years old, Davie had a chip on his shoulder to prove he could succeed. So in 2017, he started 2 ecommerce businesses, and they both took off immediately. In the past 4 years, Davie has grown his company of 5 major brands called the Davie Group to $400M in sales. In this episode, you'll learn exactly what it takes to build an incredible ecommerce brand in 2022 and some of the pitfalls to avoid. </span></p> <p> </p> <p><span style="font-weight: 400;">Listen to Nathan and Davie discuss: </span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Davie's early failed business attempts </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The pros and cons of having something to prove</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why bootstrapped founders become a jack of all trades </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What was special about The Oodie as a product and brand</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How to create and test ecommerce products </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How competition affects your ads </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why good marketing instills trust </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Attribution tools and the changes in advertising </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">And much more ecommerce advice…</span></li> </ul> <p> </p> <p> </p> <p><span style="font-weight: 400;"> </span></p> <p><strong>Who do you want to s