425: Why Kendra Scott Risked Everything on the Customer Experience

<p><span style="font-weight: 400;">Kendra Scott started her self-titled billion-dollar jewelry business out of failure. Her first business failed after 5 years, and she started selling handmade jewelry door-to-door as a side hustle. Now, Kendra Scott Jewelry is a billion-dollar business with 100 retail locations across the US. But success didn't come quickly. Through personal struggles, recessions, and rejections, Scott built a fashion business driven by an unforgettable customer experience. </span></p> <p> </p> <p><span style="font-weight: 400;">Listen to Nathan and Kendra discuss:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What she learned from her failed business </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Fundraising and dealing with rejection</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The best piece of business advice she still follows </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Shifting her business model from wholesale to retail</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The nightclub atmosphere of Kendra Scott stores </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How philanthropy creates customer loyalty </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How to weather the storm as a founder </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Her new entrepreneurial memoir</span> <em><span style="font-weight: 400;">Born to Shine</span></em></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">And much more founder advice…</span></li> </ul> <p> </p> <p> </p> <p><span style="font-weight: 400;"> </span></p> <p><strong>Who do you want to see next on the podcast?</strong> <span style="font-weight: 400;">Comment and let us kno