#425: Create Customers Obsessed with Your Brand by Obsessing about Your Customers

<p>Today’s episode features some industry personalities who have worked on loyalty propositions and marketing for some of the most famous loyalty firms and travel and hospitality brands in the world, particularly in the US market. </p> <p><a href="https://www.linkedin.com/in/guycierzan-mba/" target="_blank" rel="noopener noreferer">Guy Cierzan</a> and <a href="https://www.linkedin.com/in/andrewlkelly/" target="_blank" rel="noopener noreferer">Andrew Kelly</a> have recently joined forces to offer a loyalty advisory service for brands called <a href="https://www.hydrateloyalty.com/" target="_blank" rel="noopener noreferer">Hydrate Loyalty</a>, and they join us today to share some of their insights on the latest trends in loyalty marketing, and the importance of obsessing about your customers, before expecting them to become obsessed with your brand. </p> <p> </p> <p><strong>Show Notes</strong></p> <p>1) <a href="https://www.linkedin.com/in/guycierzan-mba/" target="_blank" rel="noopener noreferer">Guy Cierzan</a></p> <p>2) <a href="https://www.linkedin.com/in/andrewlkelly/" target="_blank" rel="noopener noreferer">Andrew Kelly</a></p> <p>3) <a href="https://www.hydrateloyalty.com/" target="_blank" rel="noopener noreferer">Hydrate Loyalty</a></p>