#424 : Del Yeah Rewards: Del Taco's Key Component for Business Growth ( Short Summary Show)

<p>In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast hosted by Paula Thomas, where she is joined by <a href="https://www.linkedin.com/in/erinlevzow/" target="_blank" rel="noopener noreferer">Erin Levzow</a>, who shares her industry-leading insights and ideas from their “Del Yeah!” program which has already won prestigious awards – including B2C app of the year and the Gold Award for Loyalty Strategy.</p> <p><a href="https://deltaco.com" target="_blank" rel="noopener noreferer">Del Taco</a> is the world’s second-largest Mexican fast-food restaurant chain, and its loyalty program is playing a vital role in its popularity and growth.</p> <p>Learn how Del Taco has created such a compelling mobile app featuring <a href="https://deltaco.com/rewards/sign-in" target="_blank" rel="noopener noreferer">Del Yeah! Rewards</a> to truly attract and retain its customers.</p> <p><br></p> <p>Hosted by <a href="https://www.linkedin.com/in/tom-peacethe-loyalty-people/" target="_blank" rel="noopener noreferer">Tom Peace.</a></p> <p><br></p> <p><strong>Show Notes :-</strong></p> <p>1) <a href="https://deltaco.com" target="_blank" rel="noopener noreferer">Del Taco </a></p> <p>2)<a href="https://deltaco.com/delyeahrewards">Del Yeah! Rewards</a></p> <p>3) <a href="https://www.linkedin.com/in/erinlevzow/" target="_blank" rel="noopener noreferer">Erin Levzow </a>- Former Vice President of Marketing Technology</p> <p>3)<a href="http://letstalkloyalty.com/237/" target="_blank" rel="noopener noreferer">#237: Del Yeah Rewards: Del Taco&#39;s Key Component for Business Growth</a></p>