423: Rebuilding Trust After A Negative Online Review

<h1 style="text-align: center;"><span style= "color: #0000ff;"><strong>This Podcast Is Episode Number 423, And It's About Rebuilding Trust After A Negative Online Review</strong></span></h1> <div>Online reviews are an essential marketing tool for many small businesses, especially for service-based businesses like yours. They give potential customers and clients a chance to see how effective your goods or services are, how responsive you are to your clients, and what other people's experiences of your business have been. As a result, the vast majority of people check online reviews before making a purchasing decision.</div> <div> </div> <div>When reviews are great, that's a fantastic thing. But, unfortunately, it's when you get negative reviews that you have to adjust. You can't please all customers all the time.</div> <div> </div> <div> <div>Here's the thing: a negative review can actually be positive for your business. So how do you rebuild trust after a client has vented their frustrations online?</div> <div><br /> <span style="font-weight: bold; color: #0600ff;">1. Leave the negative review up.</span></div> <div> <div> </div> <div>A negative review doesn't have to be the end of the world. Although customers like to see five-star reviews, they understand that perfection is almost impossible—and probably a sign that something is "too good to be true." In that sense, having a customer or two provide negative feedback gives more credibility to the positive reviews. Customers expect to see a couple of negative reviews. As long as they're in amongst positive feedback, the negatives likely won't hurt you much and may even increase your legitimacy if they're handled well.  </div> <p><span style= "background-color: transparent; font-weight: bold; color: #0600ff;"> 2. Respond to the review honestly.</span></p> <p>Customer complaints are a way for you to build trust with your potential clients by allowing you to respond honestly and professionally. Did something go wrong that was out of your hands? Offer an apology and e