423 Managing Your Startup Through a Crisis and Making Face Shields for Healthcare Workers w/ Ian Rosenberger

<p><span style="font-weight: 400;">Two years ago, Ian Rosenberger and his company took a leap forward by launching a backpack. It was made from Thread International’s first product, fabric made from plastic waste that had been recycled.</span></p> <p> </p> <p><span style="font-weight: 400;">The backpack raised $571,000 on Kickstarter and represented an important new chapter for the business.</span></p> <p> </p> <p><span style="font-weight: 400;">At the beginning of 2020, they launched two specific brands; Day Owl (for consumers) and First Mile (for brands like Reebok, Puma, and Converse to buy the fabric).</span></p> <p> </p> <p><span style="font-weight: 400;">In this conversation, Ian and Aaron discuss the strategy behind the rebrand, managing a retail company through the 2020 Coronavirus pandemic, and how Day Owl re-tooled their facility to make Personal Protective Equipment for healthcare workers.</span></p> <p> </p> <p><a href="https://www.goingdeepsummit.com/"><em><span style= "font-weight: 400;">Pittsburgh’s best conference to Expand your Mind & Fill your Heart</span></em></a> <em><span style= "font-weight: 400;">happens once a year.</span></em></p> <p> </p> <p><strong><em>Ian Rosenberger’s Challenge;</em></strong> <span style="font-weight: 400;">Identify the Day Owls in your world and figure out how you can support them.</span></p> <p> </p> <p><strong><em>Connect with Ian Rosenberger</em></strong></p> <p><a href="https://www.dayowl.com/"><span style= "font-weight: 400;">Day Owl Website</span></a></p> <p><a href="https://www.instagram.com/hellodayowls/"><span style= "font-weight: 400;">Day Owl Instagram</span></a></p> <p> </p> <p><span style="font-weight: 400;">If you liked this interview, check out</span> <a href= "https://www.goingdeepwithaaron.com/podcast/ian-rosenberger"><span style="font-weight: 400;"> episode 336 for our first conversation with Ian Rosenberger</span></a> <span style="font-weight: 400;">where we discuss recycling waste, mission-driven startups, and the grit required to survive.</span><