421: Why People Pay for Time Not Software with Rishi Mandal of Future

<p><span style="font-weight: 400;">What's the secret to sustain healthy behaviors like exercise, diet, and stress management? Coaching. </span></p> <p> </p> <p><span style="font-weight: 400;">Rishi Mandal discovered this while researching the challenges of America's health crisis. So, he started Future, an online coaching platform that connects everyday people to coaches to receive custom one-on-one health training. Since 2017, Rishi and his team have raised $120M in funding and built Future into the largest employer of coaches and trainers in America. Most importantly, they've garnered a retention rate unheard of in the health and exercise industry. </span></p> <p> </p> <p><span style="font-weight: 400;">Listen to Nathan and Rishi discuss: </span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why his childhood was all about inventing </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Lessons from his first 2 businesses, Slide and Sosh </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Getting the price point to work for Future</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Building the company in problem-solving phases </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why retention is the most critical factor for success </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why customers pay for people's time, not software</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The decision to vertically integrate with their coaches </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">And much more subscription business advice…</span></li> </ul> <p> </p> <p><span style="font-weight: 400;"> </span></p> <p><strong>Who do you want to see next on the podcast?</strong> <span style="font-weight: 400;">Comment