#421 : David’s Bridal - The World's First "Crowdsourced " Loyalty Program ( Short Summary Show)

<p>In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula is joined by <a href="https://www.linkedin.com/in/kellyncook/" target="_blank" rel="noopener noreferer">Kelly N Cook</a>, EVP, Chief Marketing and IT Officer for <a href="https://www.davidsbridal.com" target="_blank" rel="noopener noreferer">David’s Bridal</a>.</p> <p>David’s Bridal is a US-based retailer that specializes in wedding gowns, prom gowns and formal wear, and offers an extraordinary collection of beautiful outfits for all of life’s magical moments.</p> <p>Operating over 300 store locations in various countries as well as online, in 2020, David’s Bridal stores created an industry first with the launch of their Diamond loyalty program, designed to leverage the buying power of the bride’s family and friends to help the happy couple earn a honeymoon of their dreams!</p> <p><br></p> <p> Hosted by <a href="https://www.linkedin.com/in/tom-peacethe-loyalty-people/" target="_blank" rel="noopener noreferer">Tom Peace.</a></p> <p><br></p> <p><strong>Show Notes :-</strong></p> <p>1) <a href="https://www.davidsbridal.com" target="_blank" rel="noopener noreferer">David&#39;s Bridal </a></p> <p>2) <a href="https://www.linkedin.com/in/kellyncook/" target="_blank" rel="noopener noreferer">Kelly N Cook </a></p> <p>3)<a href="http://letstalkloyalty.com/236/" target="_blank" rel="noopener noreferer"> #236: David’s Bridal - The World&#39;s First &quot;Crowdsourced &quot; Loyalty Program</a></p> <p><br></p> <p><br></p>