420: Starting a Multi-Million Dollar Swimwear Movement with Erin Deering of Triangl

<p><span style="font-weight: 400;">In 2014, Erin Deering gifted Triangl swimwear to relatively unknown legacy celebrities Hailey Bieber ( Baldwin) and Bella Hadid. Their friend, Kendall Jenner, loved the products and reached out to Erin directly to get Triangl samples. Then Jenner posted on Instagram and tagged Triangl–that’s when everything went mad. </span></p> <p> </p> <p><span style="font-weight: 400;">But the success of Triangl didn’t come from just celebrity endorsements. It came from developing a product that looked and felt like nothing else before. In 2018, Erin exited the business, but that’s when she stepped back and learned more about who she is as an entrepreneur and person outside of the multi-million dollar brand she built. </span></p> <p><br /> <br /></p> <p><span style="font-weight: 400;">Listen to Nathan and Erin discuss: </span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How Triangl started on a second date at the beach</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">When their manufacturer stole their idea </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why businesses undervalue word of mouth </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Their “one bikini sale a day” mindset </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Connecting with Hailey Bieber, Bella Hadid, and the Kardashians </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Dealing with copycats and competitors </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How they stayed lean amongst extreme growth </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Her mental health challenges in coping with success </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Coachin