420: Optimizing Your Construction Business Website For Local Searches

<h1 style="text-align: center;"><span style= "color: #0000ff;"><strong>This Podcast Is Episode Number 420, And It's About Optimizing Your Construction Business Website for Local Searches</strong></span></h1> <p> </p> <div>For most construction businesses, increasing sales during this time will be very beneficial and may provide some much-needed cash flow relief. </div> <div> </div> <div>Local search engine optimization (SEO) is an integral part of any online marketing strategy for traditional businesses which serve a specific geographical area.</div> <div> </div> <div>Local SEO works in much the same way as standard SEO, although some significant differences are considered. Taking the time and trouble to optimize your website for local is essential since about a fifth of desktop queries and more than half of mobile searches have local intent. </div> <div> </div> <div>To capitalize on this fact, you'll need to make sure that your website appears in local searches. Fortunately, local SEO is somewhat more straightforward than regular SEO, which is significant because it is less competitive.</div> <div> </div> <div> <div> <div> <p><span data-preserver-spaces="true">The first step to optimize for local searches is to include your regional keywords, such as the name of your town or city or any other areas which your business services, in the following areas of your website:</span></p> <ul> <li><span data-preserver-spaces="true">Your website URLs (particularly for landing pages)</span></li> <li><span data-preserver-spaces="true">Page titles </span></li> <li><span data-preserver-spaces="true">Meta titles and descriptions </span></li> <li><span data-preserver-spaces="true">h1 and h2 HTML heading tags</span></li> <li><span data-preserver-spaces="true">Throughout the content of your site, provided it is relevant and done sparingly</span></li> </ul> <p><span data-preserver-spaces="true">Any local business should also have a footer that appears on every page of their website. The footer should contain your address, postal cod