#420 – Dan Cooper, ROC Investments – ROC: Return on Character

<p>Today’s guest is <strong><a href= "https://www.linkedin.com/in/dan-cooper-23a5b2121/">Dan Cooper</a></strong>, founder and CEO of <a href= "https://www.rocinvestments.com/"><strong>ROC Investments</strong></a>, which allocates capital on the basis of the behaviors of the CEOs and their senior executive teams.</p> <p>Dan shares how he ran a strategy focused on investing in companies with CEO’s that display high character earlier in his career.  When he later looked back at the returns and found traditional factors only explained 30% of the strategy’s outperformance, he decided to launch an ETF based on that strategy, ticker <strong><a href="https://rocetf.com/">ROCI</a></strong>.  He shares how he defines character, how he quantifies it, and then how he implements it into a portfolio. Finally he shares what CEO’s exemplify this strategy with stories of executives of Costco, Southwest & Microsoft.</p> <p>-----</p> <p>Follow Meb on <a href= "https://twitter.com/MebFaber"><strong>Twitter</strong></a><strong>, <a href="https://www.linkedin.com/in/mebanefaber/" target="_blank" rel="noopener">LinkedIn</a></strong> and <a href= "https://www.youtube.com/channel/UCKvWzzrVUA_DSCoKXL6GU2w?sub_confirmation=1"> <strong>YouTube</strong></a></p> <p>For detailed show notes, click <a href= "https://mebfaber.com/2022/06/06/e420-dan-cooper/"><strong>here</strong></a></p> <p>To learn more about our funds and follow us, subscribe to our <strong><a href= "https://theideafarm.us1.list-manage.com/subscribe/post?u=6750faf5c6091bc898da154ff&id=7249739cdb" target="_blank" rel="noopener">mailing list</a> </strong>or visit us at <a href= "http://www.cambriainvestments.com/"><strong>cambriainvestments.com</strong></a></p> <p>-----</p> <p>Today’s episode is sponsored by <a href= "https://theideafarm.com/"><strong>The Idea Farm</strong></a>. The Idea Farm gives you access to over $100,000 worth of investing research, the kind usually read by only the world’s largest institutions, funds, and money managers. Join today and get access to quarter