#419: The Trust Crisis - Australian Research Insights on Consumer Concerns

<p>Today’s episode features insights on trust from Australia. </p> <p><a href="https://www.linkedin.com/in/markjamesgji/" target="_blank" rel="noopener noreferer">Mark James</a> and <a href="https://www.linkedin.com/in/bonnie-mccoy-30191649/" target="_blank" rel="noopener noreferer">Bonnie McCoy</a> from <a href="https://www.customology.com.au/" target="_blank" rel="noopener noreferer">Customology</a> recently released their updated research on customer concerns around trust and brand communications in the Australian market. </p> <p>As an essential pre-requisite to earning customer’s loyalty, Mark and Bonnie share their insights and advice to address what they are calling the “trust crisis”. </p> <p>This issue is becoming even more critical to address as we become more digitally connected, but also more disillusioned with brands and their marketing.</p> <p>Listen to learn from the latest research on trust with consumer insights from Australia.</p> <p><br></p> <p><strong>Show Notes:</strong></p> <p>1) <a href="https://www.linkedin.com/in/markjamesgji/">Mark James⁠</a></p> <p>2) <a href="https://www.linkedin.com/in/bonnie-mccoy-30191649/" target="_blank" rel="noopener noreferer">Bonnie McCoy</a></p> <p>3) <a href="https://www.customology.com.au/">Customology⁠</a></p> <p>4) <a href="https://www.customology.com.au/the-unspoken-customer-download/" target="_blank" rel="noopener noreferer">The Unspoken Customer</a></p>