418: Expert panel: How to make your B2B marketing truly customer-centric

<p>In this era of highly-competitive markets, the customer has quite rightly moved to the forefront of marketers' thoughts. For B2B marketers, where the sales cycle is long, with more than one decision-maker and multiple potential touchpoints, there are additional layers of complexity. &nbsp;&nbsp;So, what's the best way for marketers to overcome barriers and then create a customer-centric experience?</p> <p>I'm joined by experts from Yahoo, Rock Content, Web Insights and Icertis.</p> <p>Join us and check out <a href="//webinsights.com">webinsights.com</a> for a free demo to learn how you can identify your website visitors.</p> <p>This episode is presented by Web Insights and produced by Trappe Digital.</p> --- Send in a voice message: https://anchor.fm/ctrappe/message